I don't know, Sub--LUC had a ton of sponserts whenstreaming--Ins. Cos.. soft drink outfits, Gas Station Cos.--Maybe they do not pay as much as "regular" cable does--But shoot, I do not think that revenue from this can build a new weight room etc--either way. But the HL does not do this for excecise--It must be an attendance builder--and good will affects--And that is priceless of course.
On other hand, I cannot get to games one way or another because of my location--BUT I surely did when LUC was in HL despite Stream--Went to many CSU, YSU and WSU vs LUC games every year--