It's essentially a rip-off of a Jay Leno bit (Jaywalking), which is itself a parody of the longstanding form of man on the street interviews.
The thought process behind the bit was to: 1) appeal to a sense of superiority from the high level of support for Wichita State athletics, and 2) underscore that Loyola is not a big sports school, which was one of the objections to Loyola being added to the MVC.
On the first count, there is no doubt, particularly in the wake of a Final Four appearance by the only Division I school in Central Kansas, that there is high awareness of Wichita State athletics. I've lived in college towns (Charlottesville, Normal), and in several mid-sized cities without professional major league sports teams (Oklahoma City before the NBA, Little Rock, Richmond). In every case, the local college sports team becomes the equivalent of a major league franchise in terms of local media coverage. There are four NCAA Division I basketball teams in the city limits of Chicago (plus Northwestern, just outside the city limits). Notre Dame, Valparaiso, and Northern Illinois are also within the Chicago media market. Then there's the Bears, Bulls, Cubs, White Sox, Blackhawks, Wolves, and Fire on top of that. As a Midwestern megolopolis, Chicago also attracts literally hundreds of thousands of people from other markets, which leads to phenomena like specialty bars and restaurants that cater to fans of individual Big 10 and out of market NFL teams. So comparing Wichita to Chicago is not just an apples and oranges comparison, it's blueberries and watermelons.
On the second point, Loyola was not added to the MVC to specifically replace Creighton as a turn-key addition. It was added on the basis of its unique strengths, its potential, and to help diversify and improve the market mix of the MVC. The hope and expectation is that Loyola will grow in significance, prominence, and awareness of its athletics while allowing other MVC schools to benefit from its strategic location. The jury is still out on whether Loyola can achieve all those goals, but what it can potentially add as an MVC member has already been hinted at by the fairly strong performance of the fall sports teams and the very successful basketball media day event last week. By all accounts, the media day was much more lively and achieved more simply by being held in Chicago. I don't have any numbers or basis for comparison, but I have the impression that having a Chicago member in the league has already strengthened the relationship with ComcastSportsNet, which may well carry over to ESPN and other outlets. As for Loyola growing into a school with a much higher-profile athletics program, some of that will come simply by being a member of the MVC (as it did previously for Missouri State, Evansville, and Northern Iowa). Having watched Loyola athletics very closely for more than two decades and having had close relationships with other schools, I'm impressed by the progress and committment that's been shown so far.
So yeah, it was either a little bit of a cheap shot out of smug homerism, or shows a profound lack of understanding of reality and market conditions. Maybe a bit of both.
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